Swabhiman, an urban poverty reduction initiative funded by CITI Bank, and implemented by Impact 360 with the help of Startup Incubation and Innovation CENTRE, Indian Institute of Technology (IIT) Kanpur and Project Concern India, a leading social change organization of India, generates livelihood through micro-enterprise development. The project provides seed capital and technical assistance such as business support services, credit facilitation, convergence with governmental support systems and market linkages to women in the age group of 18 – 55 yrs. The geographical coverage of the program is the whole of Kolkata Municipality.

Selected individuals were given a business appreciation and orientation training. The project will provide a comprehensive set of interventions ranging from capacity-building training to business coaching. Of the selected 10,000 women, 5000 is being screened by Indian Institute of Technology (IIT), Kanpur, to receive initial seed capital grant, on-ground mentoring and coaching services, and  forward & backward market linkages to start and grow their enterprises.. The scope of the project is about 144 wards under the Kolkata Municipal Corporation (KMC) and is mainly implemented in the south, central, and eastern parts of the city.